With two fellow students, our first purpose was to change one’s idea of an egg in order to make it more poetical and beautiful in the consumer’s mind with the help of a video. From this video and the new perceptions that it offered, we decided to design a cosmectic product in a container. 

We had to create modern packaging to make it attractive and to give the desire to try this recipe. The perception of the cosmectic product  is fragmented by the faceted surfaces of a container which ensures a good grip. The container also provides the new user with some benchmarks to dose the different components. As it is a DIY recipe, the consumer is aware of his freedom and thus can decide to use organic eggs instead of non-organic ones because it would have direct effects on him. 

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