I imagined myself collaborating with the French brand Djeco, to create or enhance a game or a toy. The brand offers cute wooden pulltoys which are animated. I felt the need to step back and look at things differently.

I imagined a toy that could be customized by the kid, as if it was his own walking companion. Moreover, the toy can evolve and become more complex while the child’s intellectual and manual skills improve. Kids can contribute in a creative way to the evolution of the toy. Finally, the toy becomes 3D, and oscillates thanks to the legs that are clipped to the wheels.

The toy is economical for the parents and educational for the kids. The parents won't have to buy different toys that are quite the same, because this toy can evolve and  be customized. Granny will be proud to knit a new jumper for this personal rolling companion!

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